I remember Steve Jobs once stating that Apple could not do what it does without the marriage of the technical with the beautiful. It was, I recall the “intersection of Technology and the Liberal Arts.”
In 2005, Fortune Magazine writer Peter Lewis had a profile about the late Apple CEO: “As his company moves deeper into music, video, consumer electronics, telephony, software, and services, Jobs is asked, How does he describe Apple Computer Inc. these days? He responds by picking up the new Apple remote control device and placing it against a giant, peanut-shaped remote that comes with a computer running Microsoft’s Windows XP Media Center Edition PC operating system. The Apple remote, sleek and white and smaller than an iPod, has six buttons. The Media Center PC remote is a handful, with more than 40 buttons. ‘Apple is a company that takes complex technology and makes it easier and simpler to use,’ he says, and seems satisfied with his answer. But moments later he smiles, and refines his definition: ‘Our goal is to stand at the intersection of technology and the humanities.’
As usual, Apple, even way back in 2005, was using their very clear crystal ball to see what is needed to make a successful company. It cannot always be about the circuits and the
I wonder sometimes, with the current emphasis on STEM, are we forgetting the importance of Liberal Arts?
Apparently, some CEOs are concerned as well.
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